As you probably already realized Widgi is an acronym for “When in doubt Google it” and the name of this blog. Back in 2009 I was looking for a name for my new blog, I used to have one but was written in portuguese and was way to personal and silly I wanted to start writing in english so I could share more widely stuff related with my work and my dream to build a company and I wanted a fresh start. So I started searching for something others could easily identify and that I could relate to. I do have a passion for learning and since I spent most of my time in front of my laptop it’s straightforward that when I don’t know something I google it. It also amazes me that most of the problems you have someone else already had them, more or less like me and new startup ideas that google already implemented, but that’s another story. So widgi made sense and was available so here we are. The funny thing is that one year later I was registering a company and looking together with my partner for a name. I must confess that looking for you company name is a pain, you want something catchy, funny but professional that has .com available. After long long hours searching we knew it had to have “labs” on it Nuno suggested we used widgi and again we felt we got something – WidgiLabs. To be completely honest we didn’t loved the name right away, it was the best out of the options we had, we learned to love it and as we build the company the name grows with it. My advise for the ones that are looking for companies names is not to over think it. Pick your best choice because at the end what makes your company is your work and your quality not the name. People will remember your work, then you and then your company name.